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Tracking Tutorial
Overview
by Bill Winett |
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Bill Winett is Wired Digital's former director of internal systems and is now the CTO of Computer Strategy Coordinators.
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When most people start building a Web site, they don't consider that
some day they might want to track how users come to the site and what those
users do once they get there. In this three-lesson tutorial, Bill reveals
how tracking your site visitors can show you things like how many pageviews
you're getting, the number of people that visit your site, and what
browsers people are using. Next, he shows you how useful all that tracking
data can be over the long term: Find out if your site marketing is getting
the job done, determine which areas of your site are a success (and which
areas aren't), watch how your relative browser-share is changing over time,
and more. Finally, Bill discusses the limitations of user-tracking so you
know just how many grains of salt you should use as you study site traffic
patterns.
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