LinkExchange offers to mid-sized Web sites a
"free" method of promotion. In exchange for a
designated banner area on Fillet, the LinkExchange
would provide Adam with the opportunity to serve up
Fillet banners on other sites in the LinkExchange
program. (The company itself makes money by
selling impressions to advertisers on the 250,000 sites
in its network.)
The Webring Central
is another variation on the same theme: Band together with a group of sites
and develop ways to promote each other's content. A number of these small ragtag bands have
formed on the Web,
covering topics ranging from recipes to coding to porn. Of course, Adam
may not want to sully Fillet's design with navigational items featuring
photos of drumsticks and honey-baked hams, but hey, I'm a marketer. Why should I care?
